insightTourism – Towards understanding online behavior of tourists

Authors Mario Pichler
Martin Rutzinger
Herta Neiss
Editors
Title insightTourism – Towards understanding online behavior of tourists
Type article
Journal e-Review of Tourism Research (eRTR)
Number 3/4
Volume 11
Month October
Year 2014
Pages 50-53
SCCH ID# 1458
Abstract

In this commentary, we introduce the Austrian eTourism research project insightTourism that investigates the gap between increasing spontaneity of tourists’ booking and activity decisions and the long-term investment and planning of the tourism sector.